Working Closely With GoogleW
e have been certified Google Partners for over 6 years. Over that time we have developed a strong relationship, including gaining access to Google’s beta tests before they go live to the market.
All of our AdWords specilaists have at least 5 years AdWords experience and work closely with a PhD statistician to deliver statistically valid AdWords optimisation.
Cutting Edge Techniques
We use all of the most cutting edge techniques and tools within AdWords as they become avaialble. From new ad formats, through to the latest advancements in Remarketing and ad extensions we have the full toolset at our disposal to run the most advanced AdWords accounts possible.
Working Closely With Clients
We are famous for making AdWords fit our clients’ business and not the other way around. The key to this is a close relationship with our clients and we have even been known to work from a clients office from time-to-time so that we can share ideas and discuss opportunities.
Statistics and Mathematical Modelling on AdWords
Our statistical analysis is overseen by Dr Paul White. This means that where existing statistical tests do not exist that perfectly analyse AdWords results, we design our own. By testing to statistical significance we know how much of a difference we are really making to an AdWords campaign.
Through a deep analysis of our client’s business and user behaivour, we are able to develop mathematical models that represent the underlying relationships that detrmine profitability. From here we create algorithmic bidding tools that automatically adjust campaigns according to the mathermatical model to maximise profit.