How to Unlock Growth in PPC – Turning bad keywords into good keywords
Like just about anyone who has spent time on a PPC strategy, you’ve probably come across targeting options on Google (keywords) and Facebook (audiences) which you know have conversions in them, but you just can’t get these targeting options to ...
WHY YOU SHOULDN’T SETTLE FOR YOUR PPC PLATEAU
One thing that has me tearing my hair out is the myth of the PPC plateau. And if you’ve experienced it as a marketing director, entrepreneur or in some other role, you’ve very likely been tearing your hair out too. ...
How Charities Can Get Over £7k Free Advertising Per Month on Google
Whenever I come across a Charity who doesn’t know about Google Ad Grants I send them a guide on how to apply (step-by-step instructions included below), as well as an explanation on why they should. There are lots of benefits ...