FIVE TRAITS OF A GOOD PPC LANDING PAGE IN 2020
You don’t, of course, need me to tell you that a dedicated landing page can be an essential component of a PPC strategy. The part where those clicks are turned into customers – or whatever outcome you are trying to ...
WHY YOU SHOULDN’T SETTLE FOR YOUR PPC PLATEAU
One thing that has me tearing my hair out is the myth of the PPC plateau. And if you’ve experienced it as a marketing director, entrepreneur or in some other role, you’ve very likely been tearing your hair out too. ...
Using Google Ads Editor for Bulk Uploading Ads
Why use Google Ads Editor? For individual ads, when adding just a couple of new ads into an account, you can do it straight from the Google Ads interface. However, when uploading many ads across multiple campaigns and ad-groups, it ...
How To Get Your Ad Grants Account Unsuspended
I previously wrote a blog post on how charities can get over £7k free advertising per month on Google, which you can read here. As a follow-on from this, once everything has been set up and your ad grant account ...