Getting measurement right in Google ads
One of the reasons I was drawn to paid search was the huge scope for measuring what you do. And because of that, testing, measuring and refining our work have always been at the heart of our approach at Web ...
How to do competitor analysis on your Google competitors
You have been around the block enough to know the value of a competitor analysis for your company, I’m sure. But when it comes to paid search, it’s extra important. And it is perhaps not done as often as it ...
How to Unlock Growth in PPC – Turning bad keywords into good keywords
Like just about anyone who has spent time on a PPC strategy, you’ve probably come across targeting options on Google (keywords) and Facebook (audiences) which you know have conversions in them, but you just can’t get these targeting options to ...
FIVE TRAITS OF A GOOD PPC LANDING PAGE IN 2020
You don’t, of course, need me to tell you that a dedicated landing page can be an essential component of a PPC strategy. The part where those clicks are turned into customers – or whatever outcome you are trying to ...