How Charities Can Get Over £7k Free Advertising Per Month on Google
Whenever I come across a Charity who doesn’t know about Google Ad Grants I send them a guide on how to apply (step-by-step instructions included below), as well as an explanation on why they should. There are lots of benefits ...
Costing an AdWords Trial
How Much Should I spend on PPC? – Part 1 “How much should I spend on PPC?” or “Am I spending too much on PPC?” are questions I get asked a lot by prospective clients. In this two-part blog, I’m ...
Using Lifetime Value for Optimising PPC Campaigns – Part 2
This multi-part blog is all about PPC Lifetime value and how to use it – both to measure and optimise PPC campaign performance. In part 1, we looked at what Lifetime value is, including some guidance on how to calculate ...
Advanced Search Remarketing
Take Advantage of Granular Search Remarketing Audiences Search Remarketing has been a highly successful tactic in AdWords since launching, allowing advertisers to target highly motivated users already familiar with their brand or service. At Web Atomic we are always testing ...