Costing an AdWords Trial
How Much Should I spend on PPC? – Part 1 “How much should I spend on PPC?” or “Am I spending too much on PPC?” are questions I get asked a lot by prospective clients. In this two-part blog, I’m ...
Advanced Search Remarketing
Take Advantage of Granular Search Remarketing Audiences Search Remarketing has been a highly successful tactic in AdWords since launching, allowing advertisers to target highly motivated users already familiar with their brand or service. At Web Atomic we are always testing ...
Using Lifetime Value for Optimising PPC Campaigns – Part 1
This multi-part blog is all about Lifetime value and how to use it – both to measure and optimise PPC campaign performance. The aim of this blog series is to explain the significant benefits of using Lifetime value for optimising ...
Welcome to Our New Website!
Welcome to our new brand and website! We’ve already uploaded some blog items to get us started – covering some of the things we’ve been doing in the past few months and we’ll be adding more over time. Please ...