Costing an AdWords Trial
How Much Should I spend on PPC? – Part 1 “How much should I spend on PPC?” or “Am I spending too much on PPC?” are questions I get asked a lot by prospective clients. In this two-part blog, I’m ...
Using Lifetime Value for Optimising PPC Campaigns – Part 2
This multi-part blog is all about PPC Lifetime value and how to use it – both to measure and optimise PPC campaign performance. In part 1, we looked at what Lifetime value is, including some guidance on how to calculate ...
Using Lifetime Value for Optimising PPC Campaigns – Part 1
This multi-part blog is all about Lifetime value and how to use it – both to measure and optimise PPC campaign performance. The aim of this blog series is to explain the significant benefits of using Lifetime value for optimising ...
Welcome to Our New Website!
Welcome to our new brand and website! We’ve already uploaded some blog items to get us started – covering some of the things we’ve been doing in the past few months and we’ll be adding more over time. Please ...
Customer Satisfaction Survey Results
As any client of ours knows, we are always asking for feedback on every aspect of our service and always include feedback forms with all emails and reports. We ask our clients to rate different aspects of our service out ...