Getting measurement right in Google ads
One of the reasons I was drawn to paid search was the huge scope for measuring what you do. And because of that, testing, measuring and refining our work have always been at the heart of our approach at Web ...
How to do competitor analysis on your Google competitors
You have been around the block enough to know the value of a competitor analysis for your company, I’m sure. But when it comes to paid search, it’s extra important. And it is perhaps not done as often as it ...
How to Unlock Growth in PPC – Turning bad keywords into good keywords
Like just about anyone who has spent time on a PPC strategy, you’ve probably come across targeting options on Google (keywords) and Facebook (audiences) which you know have conversions in them, but you just can’t get these targeting options to ...
FIVE TRAITS OF A GOOD PPC LANDING PAGE IN 2020
You don’t, of course, need me to tell you that a dedicated landing page can be an essential component of a PPC strategy. The part where those clicks are turned into customers – or whatever outcome you are trying to ...
WHY YOU SHOULDN’T SETTLE FOR YOUR PPC PLATEAU
One thing that has me tearing my hair out is the myth of the PPC plateau. And if you’ve experienced it as a marketing director, entrepreneur or in some other role, you’ve very likely been tearing your hair out too. ...
Costing an AdWords Trial
How Much Should I spend on PPC? – Part 1 “How much should I spend on PPC?” or “Am I spending too much on PPC?” are questions I get asked a lot by prospective clients. In this two-part blog, I’m ...
Using Lifetime Value for Optimising PPC Campaigns – Part 2
This multi-part blog is all about PPC Lifetime value and how to use it – both to measure and optimise PPC campaign performance. In part 1, we looked at what Lifetime value is, including some guidance on how to calculate ...
Using Lifetime Value for Optimising PPC Campaigns – Part 1
This multi-part blog is all about Lifetime value and how to use it – both to measure and optimise PPC campaign performance. The aim of this blog series is to explain the significant benefits of using Lifetime value for optimising ...
Welcome to Our New Website!
Welcome to our new brand and website! We’ve already uploaded some blog items to get us started – covering some of the things we’ve been doing in the past few months and we’ll be adding more over time. Please ...
Customer Satisfaction Survey Results
As any client of ours knows, we are always asking for feedback on every aspect of our service and always include feedback forms with all emails and reports. We ask our clients to rate different aspects of our service out ...