Making the most out of every visitorC
onversion rate optimisation (CRO) is used to improve conversion rates – getting a greater percentage of visitors to take action. It can be applied to almost any website for almost any type of conversion.
At Web Atomic, we have several years experience in CRO – from landing pages through to e-commerce websites and membership subscription websites. All of our work is underpinned by the latest research, trends and analysis.
Speaking Your Customers Language
The first step in any CRO project is to understand who your customers are, why they are coming to you and your unique value proposition. All tests are designed around this initial in-depth analysis of your business and your customers.
Once we know your customers including their motivations and concerns we can start to look at how they are currently using your website. We then combine the data of how visitors navigate through your website with the understanding of your customers and business to build a series of CRO tests.
These tests are designed to make the journey through the conversion process as easy, relevant and worry free for your target customers as possible – resulting in higher conversion rates and website ROI.
Landing pages are a main CRO tool for PPC campaigns. Using a landing page results in higher conversion rates when correctly implemented – leading to a much better return on investment when you are paying for each visitor.
Landing pages can be used for lead generation as well as introducing visitors to a conversion funnel. In each case the landing page needs to be carefully constructed using best practice principles and based on in-depth analysis of the customer and the organisations value proposition.
We use statistical analysis to answer questions about the CRO tests we run.
By testing different ideas in real time against each other – A/B testing – we are able to know which test variant works best. Statistically proving or disproving the theory behind the test and informing the next test to run.